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GroupM, in collaboration with adobo Magazine, hosted "From Bid to Attention: Navigating the Power of Programmatic For Business" on March 28 at the Manila House Private Members Club, bringing together industry experts to discuss the future and potential of #programmatic advertising in the Philippines. The evening was hosted by adobo’s very own Editor-in-Chief Angel Guerrero, who welcomed a powerhouse lineup of industry leaders. Taking the stage were Abbas Abedi, Country Development Leader at The
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