Vivek Jayaram on Instagram: "Balenciaga created a $275 keychain that looked identical to those classic tree air fresheners we all recognize–and got sued for trademark infringement. Car Freshener Corporation owns the trademark to that iconic tree shape. They argued buyers might confuse the two products, or assume a licensing deal or collab that didn’t exist. My take: On the one hand, Balenciaga probably had a strong degree of care defense. Consumers spending $275 on a keychain usually know exactl

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