Amazon's average traffic per active seller climbed 25% in the past year to 3,544 monthly visits, accelerating sharply from ...

Amazon disclosed in its Q1 earnings call that nearly 20% of shoppers who interact with a sponsored brand prompt in Rufus continue the conversation about that brand while ChatGPT completes its pivot ...

Third-party sellers accounted for 60% of paid units sold on Amazon in Q1 2026, down from 61% in Q4 2025 and 62% the quarter before that. It's the first time the metric has fallen for two consecutive ...

Sellers have adopted AI broadly but narrowly, putting it to work overwhelmingly on content tasks like listings and imagery, while platforms rebuild discovery around AI and consumers adopt it faster ...