The the traditional model for media companies is changing and at the centre of that shift is the Gen Z and millennial female ...

Marketing will keep you updated with all of the movements within the industry in August 2024. This article will continually update throughout the month. TAG appoints Ben Desailly as martech and data ...

Video podcasts are a gateway to younger audiences, which is highly relevant for brands thinking about how to communicate with ...

Marketers are working off the wrong assumption that the role of a ‘copywriter’ is just about execution, overlooking the ...

Specialist marketing recruitment agency iknowho launched its annual insights guide, revealing salary, flexibility and AI upskilling are key concerns across Australia’s marketing industry. Using data ...

Marketers don’t need generic AI tools, they need platforms that connect insight, content and performance, grounded in brand context and data.

Kate Rourke Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t ...

Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being outpaced.

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

In the face of ongoing macroeconomic pressures such as elevated inflation, Australian consumers are being more picky with discretionary spending, forcing retailers to find new ways of demonstrating ...