The L'Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around ...

There is little question about the importance of social media to the marketing playbook. Not only does it allow brands to ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch matches and give ...

The effort uses what Cha Spruce, executive creative director of earned media for North America at Ogilvy, calls a “little ...

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support ...

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...