The talent agenda for media and publishing companies should be to build a workforce capable of using AI without losing the ...

Many of us first heard the term “liquid content” on an INMA study tour of Helsinki in September 2024, when Mika Rahkonen, ...

Felicitas Paganti, a social video journalist at The Times in London, shares her thoughts on reaching young audiences.

O penAI’s ChatGPT ad pilot launched February 9. And more than three months later, the picture has changed almost every week.

This week, the INMA South Asia Webinar will explore how the burgeoning AI economy can boost revenue for the news media ...

A survey of INMA World Congress of News Media attendees found 72% think AI will “likely to change the UX/products we createUX ...

At INMA Berlin, the news industry’s working assumptions kept collapsing under operator data: reach drives loyalty, ...

During a recent INMA Webinar, Dave Jorgenson shared how he became The Washington Post’s TikTok Guy and what news companies ...

The Lenfest News Creator Collaborative gave 10 news companies US$818,000 to work with content creators for the next year.

A few weeks ago, agent-to-agent ad buying still sounded like a 2027 story. Then on April 28, Omnicom got on its Q1 earnings ...

News publishers at the INMA World Congress of News Media in Berlin described a major shift away from traffic-dependent ...

News companies need to stop thinking about subscriptions as simple transactions and start building long-term audience ...