On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking ...

Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications ...

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception to having ...

CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused ...

Duluth Trading Company wanted to re-energize its underwear marketing from the bottom up. The apparel merchant launched a ...

AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but ...

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday ...

At POSSIBLE 2026, PepsiCo Chief Marketing Officer Mark Kirkham details why brands need to have an omnichannel-first mindset ...

At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing ...

When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ...

Meet the winners of the inaugural IGNITE Awards—an elite group of campaigns setting a new standard for modern marketing. From breakthrough experiential activations and transformative retail strategies ...