With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, its ...

While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards cr ...

Abbott has launched its ‘Strength to Live Your Dreams’ campaign in India, focusing on the role of nutrition and strength in supporting healthy ageing and active lifestyles. The campaign is led by a ...

New global CEO talks to Campaign about his plans to reboot the underperform ...

Agencies and studios in India won five ADC Cubes and three Merits at the global Art Directors Club ADC 105th Annual Awards ...

WPP Media India agencies -- Wavemaker India, Mindshare India, and WPP OpenDoor India – dominated at the 2026 Festival of ...

Havas Creative India enters Cannes with two precision plays: one hijacked cricket chatter in real time, the other turned electoral ink into front-page civic media.

Sabastian Sawe’s London Marathon win validated years of adidas engineering work, showing substance still matters more than spectac ...

Attention may start the conversation, but trust is what closes it, particularly in high consideration categories, says Saurabh Jain, CMO, Th ...

Set to take place on 16 May at the Bangalore International Centre, Indian Scroll Festival will bring over 200 emerging creators and internet-native storytellers onto a theatre screen, showcasing short ...

This year’s Mother’s Day advertising moved beyond gratitude-led messaging into a more observational territory, using ...

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.