Havas Creative India enters Cannes with two precision plays: one hijacked cricket chatter in real time, the other turned electoral ink into front-page civic media.

Attention may start the conversation, but trust is what closes it, particularly in high consideration categories, says Saurabh Jain, CMO, Th ...

Vishaal Shah, founder, Moe's Art, argues that Martin Sorrell's recent critique confuses a narrow, outdated interpretation of the discipline with the function itself. To continue enjoying this content, ...

Set to take place on 16 May at the Bangalore International Centre, Indian Scroll Festival will bring over 200 emerging creators and internet-native storytellers onto a theatre screen, showcasing short ...

This year’s Mother’s Day advertising moved beyond gratitude-led messaging into a more observational territory, using ...

WPP OpenDoor and Snapchat introduce a generative AI-powered Lens to drive personalised content discovery for Amazon Prime Video’s latest campaign. Dosti Realty unveils a corporate brand campaign aimed ...

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum. To continue enjoying this content, please sign in below. You can register for free for ...

WPP has won the global creative duties for Henkel, the German company that owns brands including Persil and Schwarzkopf in a ...

Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom. To continue enjoying this content, please sign in below. You can register for free for ...

As women’s sport moves from purpose play into serious commercial strategy, Prachi Narayan, managing partner, Havas Play India, shares a playbook for marketers.

The conversation inside boardrooms is evolving from impressions and ROAS to blended acquisition cost, contribution margins, and repeat revenue ratios.