Abbott has launched its ‘Strength to Live Your Dreams’ campaign in India, focusing on the role of nutrition and strength in supporting healthy ageing and active lifestyles. The campaign is led by a ...

WPP Media India agencies -- Wavemaker India, Mindshare India, and WPP OpenDoor India – dominated at the 2026 Festival of ...

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, its ...

Agencies and studios in India won five ADC Cubes and three Merits at the global Art Directors Club ADC 105th Annual Awards ...

This year’s Mother’s Day advertising moved beyond gratitude-led messaging into a more observational territory, using ...

Set to take place on 16 May at the Bangalore International Centre, Indian Scroll Festival will bring over 200 emerging creators and internet-native storytellers onto a theatre screen, showcasing short ...

WPP has won the global creative duties for Henkel, the German company that owns brands including Persil and Schwarzkopf in a ...

Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in ...

PepsiCo India has unveiled Quaker’s largest brand refresh in India with a nutrition-focused campaign and updated consumer messaging.

While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards cr ...

Havas Creative India enters Cannes with two precision plays: one hijacked cricket chatter in real time, the other turned electoral ink into front-page civic media.

New global CEO talks to Campaign about his plans to reboot the underperform ...