Havas Creative India enters Cannes with two precision plays: one hijacked cricket chatter in real time, the other turned electoral ink into front-page civic media.

This year’s Mother’s Day advertising moved beyond gratitude-led messaging into a more observational territory, using ...

Set to take place on 16 May at the Bangalore International Centre, Indian Scroll Festival will bring over 200 emerging creators and internet-native storytellers onto a theatre screen, showcasing short ...

Attention may start the conversation, but trust is what closes it, particularly in high consideration categories, says Saurabh Jain, CMO, Th ...

Vishaal Shah, founder, Moe's Art, argues that Martin Sorrell's recent critique confuses a narrow, outdated interpretation of the discipline with the function itself. To continue enjoying this content, ...

WPP has won the global creative duties for Henkel, the German company that owns brands including Persil and Schwarzkopf in a ...

Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in ...

Prachi Khanna is elevated to chief content officer across Outlook India and Outlook Business, while Deepsekhar Chaudhary ...

WPP OpenDoor and Snapchat introduce a generative AI-powered Lens to drive personalised content discovery for Amazon Prime Video’s latest campaign. Dosti Realty unveils a corporate brand campaign aimed ...

Rao was previously part of the leadership team at Amazon Web Services (AWS), where he led strategy and corporate business ...

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

Audiences are actively seeking out branded content because they are willing to go to those platforms to watch something interesting.