Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night ...

Next week, around 2,000 mobile marketers, founders, product leaders, and growth practitioners will descend on Las Vegas for the 2026 edition of MAU Vegas, one of the premier gatherings in the mobile ...

What if your onboarding took five times longer to complete — and that turned out to be exactly the right call? In this App Talks interview at Business of Apps London, Daphne Tideman, founder of Growth ...

When creator-led ads outperform brand assets by 4x CTR, the question is no longer if you should use influencers, but how you scale them without losing ROI. From the explosion of TikTok Shop to the 60% ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...

Join Lucas Lovell (VP of Product, Paddle) and Hannah Parvaz (Founder, Aperture) for a high-intensity, practical teardown of live web-to-app funnels. No abstract theories—just real UX, real strategy, ...

The UK shopping app market is one of the most mature and competitive globally, with high penetration but no single dominant platform. UK users are comfortable switching between retailer apps, ...

The dating app market has recorded its first annual decline, falling by close to two percent to $6 billion in 2025, in a sign that users are pushing back against rising costs and aggressive ...

89% of enterprise leaders say AI-powered search improved their marketing performance in 2025. Most of them, however, are still figuring out how to measure it. For their latest report, AI search and ...

App growth has never been more expensive and more fragile. User acquisition costs are rising, performance channels are saturated, and privacy changes have made targeting less precise. At the same time ...