Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night ...

Next week, around 2,000 mobile marketers, founders, product leaders, and growth practitioners will descend on Las Vegas for the 2026 edition of MAU Vegas, one of the premier gatherings in the mobile ...

What if your onboarding took five times longer to complete — and that turned out to be exactly the right call? In this App Talks interview at Business of Apps London, Daphne Tideman, founder of Growth ...

When creator-led ads outperform brand assets by 4x CTR, the question is no longer if you should use influencers, but how you scale them without losing ROI. From the explosion of TikTok Shop to the 60% ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...

If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

This guide covers everything from cryptocurrency basics to the reasons companies use affiliate marketing networks, and how to select the best crypto affiliate networks from the ever-growing list.

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

This guide will cover everything from how being a casino affiliate marketer works, how you stand to benefit from getting involved, and how to choose the best casino affiliate programs available.