Divya Rao has moved on from Netflix after spending over five years with the streaming platform’s film and series marketing team. Rao shared the update through a LinkedIn post, reflecting on some of ...

The Times of India Metro Supplements has launched ‘Grid of the Unseen’, a new cultural IP aimed at highlighting emerging artists and expanding cultural programming across its platforms. Launched on ...

Fashion e-commerce platform Myntra has launched a new “Affiliate” feature within its content-to-commerce programme Ultimate Glam Clan (UGC). Until now, creators could post content on the Myntra app ...

The last time I willingly stood in a queue was at 4.30 am. I was waiting for Harry Potter and the Half-Blood Prince to emerge from cardboard boxes stacked one over the other at a Crossword outlet in ...

India remains one of the most competitive consumer markets globally. While scale is significant, audience attention is increasingly fragmented and costly to secure. As a result, consistency—rather ...

The ad showed veteran Telugu comedian performing a pooja for a soap product, drawing criticism over its devotional references ...

Apuarv will expand on this mandate to lead Razorpay’s marketing and SME business growth strategy across India and Southeast ...

The brand also launched a campaign that links jewellery with family traditions and milestone moments while appealing to ...

Sales acceleration in 2026 is less about aggressive outreach and more about being discoverable, trusted and relevant long ...

The study, based on 2,000 regular Hindi moviegoers, examines audience behaviour, viewing habits and marketing touchpoints.