Recommendations drive a significant amount of the overall viewership on YouTube, even more than channel subscriptions or search. As my family shows, there’s an audience for almost every video, and the ...

It’s now easier than ever to connect with creators and content from all over the world even if you don't speak the language, thanks to YouTube’s new auto dubbing feature. Whether you want to learn to ...

More people are choosing to experience YouTube on the big screen with friends and family. In fact, according to Nielsen, YouTube reached over 135 million people on connected TVs in the U.S. in ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Everyday people come to YouTube looking for learning content like physics tutorials, how-to draw a tiger, product reviews on the latest tech products, and more. And today we’re introducing new ways to ...

Welcome to the latest installment of our Innovation Series, a behind-the-scenes look at how the YouTube features find their way to your screen, as told by the people who create them. Music is the ...

Prepare for a visual symphony of suds and a ballet of brooms, because we're scrubbing our way into the oddly addictive world of "Clean with Me" videos! “Clean with Me” creators have carved out a ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

From BLACKPINK and Tiny Desk, to James Charles, Supercell, and Cirque du Soleil, we’ve seen creators, artists, and publishers across the globe use Premieres to bring us together in new ways. Not only ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

Over the past few years, we’ve worked hard to build a suite of copyright management tools that gives rightsholders control of their copyrighted material on YouTube. These tools have allowed creativity ...