BestMediaInfo.com tracks last week’s major leadership appointments, promotions, and exits impacting the world of advertising, marketing, and media ...
The report said microdramas can help OTT distributors draw younger audiences into their platforms, but ad-supported models ...
The Gracenote study shows strong intent among media planners to shift budgets from linear TV, programmatic video and display ...
Tribunal restrains RSMM General Trading from pursuing Dubai proceedings and upholds validity of Honasa’s distributor ...
Created by Ogilvy India, the campaign blends emotion and legacy with Colgate’s oral care promise. It positions the brand as a ...
From Tally Solutions, RR Kabel, and GREW Solar to DHL, DP World, and Atlassian, B2B-heavy brands are using IPL 2026 to build ...
The campaign highlights the airline’s network expansion, onboard services and hospitality, while coinciding with Air India ...
The BDO India report said early winners will need sharp hooks, fast pacing, cliff-driven progression and cohort-led ...
The campaign features a hearing-impaired protagonist communicating through Indian Sign Language, highlighting identity, ...
The company said the capital will be used to expand into new markets, strengthen technology infrastructure, deepen first and ...
The development comes at a time when traditional publishers are struggling to monetise growing digital audiences ...