Helen Greatorex, Director of Format Acquisitions at Banijay Entertainment, explained that the company focuses on identifying content with global export potential, without ruling out innovative ...

The opportunity isn’t to fight the system. It’s to understand it so deeply that the ease of the interface never replaces the rigor of the strategy. We need a shift toward building a point of view ...

AI is rapidly transforming the practice of healthcare, and the ways in which consumers seek health information. For the healthcare industry, AI moved from pilot to mainstream physician usage in 2026.

On today’s episode, we’re joined by Steve Biddle, Chief Commercial Officer at Zitcha. With a career spanning Walmart, Meta, and now one of retail media’s leading orchestration platforms, Steve brings ...

On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters. Nick explains ...

In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters ...

Branding is the number one priority of European marketeers. Welcome attention to a vital source of business value that’s under pressure. Brands are struggling. Numerous articles and surveys have ...

Do you remember when a typical bag of plain M&M’s didn’t have blue candies inside it? The plain M&M’s colors were brown, orange, red, yellow, green, and tan up until the mid 1990s. Yes, you read that ...

For years, the fashion industry operated on an unspoken rulebook. Paris, Milan and New York set the pace. The rest of the world followed. Today, cultural influence does not move in a single direction.

Most media plans today are built around channels, not consumers. As a result, they are often less efficient than they could be. Audio is a clear example of this. For years, it has been treated as a ...

Advertising likes to think of itself as a product business. It isn’t. It’s a service industry, plain and simple. We serve our clients. Yes, we produce ‘products’ – ads, content, experiences – but the ...

On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition. We explore the financial strategy behind the growth, key decision points in scaling a ...