Alix Earle is going all out to enjoy her time at the beach by keeping her ‘hands busy” for Hawaiian Tropic. The influencer ...

Hawaiian Tropic has spent years building a warmer, more playful identity than most of the category, and this campaign continues in that direction by treating sunscreen application as something social, ...

Hawaiian Tropic is back to make sure SPF is unskippable, with a campaign video set to the '90s anthem "I Touch Myself" by Divinyls.

Our 2026 cover star’s new campaign with the sunscreen brand makes SPF application more fun than ever.

Alix Earle stars in Hawaiian Tropic’s new campaign.

The campaign starring Earle will be highlighted across media channels, including a partnership with Sports Illustrated Swimsuit.

“This campaign combines everything I love, dance, confidence, and not taking yourself too seriously,” says Earle. “Hawaiian ...

In part two of Hawaiian Tropic's partnership with Alix Earle, the 25-year-old multihyphenate stars as the lead in a new 'I Touch Myself' music video.

Alix Earle shares her summer beauty essentials — plus, an exclusive first look at her new Hawaiian Tropic campaign.

The sun care brand has teamed up with influencer Earle once again for a summer sun campaign centred around Hawaiian Tropic’s head-to-toe sun care solutions and proper application ...

Victoria and David Beckham’s daughter Harper is reportedly launching her own beauty brand, with her mother this week ...