The brand first partnered with the multihyphenate last summer for its "Tana Sutra" campaign.

The sun care brand has teamed up with influencer Earle once again for a summer sun campaign centred around Hawaiian Tropic’s head-to-toe sun care solutions and proper application ...

The campaign starring Earle will be highlighted across media channels, including a partnership with Sports Illustrated Swimsuit.

Alix Earle is going all out to enjoy her time at the beach by keeping her ‘hands busy” for Hawaiian Tropic. The influencer ...

Alix Earle shares her summer beauty essentials — plus, an exclusive first look at her new Hawaiian Tropic campaign.

Hawaiian Tropic has spent years building a warmer, more playful identity than most of the category, and this campaign continues in that direction by treating sunscreen application as something social, ...

“This campaign combines everything I love, dance, confidence, and not taking yourself too seriously,” says Earle. “Hawaiian ...

Our 2026 cover star’s new campaign with the sunscreen brand makes SPF application more fun than ever.

Carfume is turning up the heat this summer with a new limited-edition collaboration, partnering with globally recognised sun care brand Hawaiian Tropic to ...

Cosmewax, a leading cosmetics contract manufacturer for the global beauty industry, is redefining one of the fastest-growing ...

Edgewell Personal Care (EPC) — which makes consumer products like Edge shaving cream, Schick razors, Wet Ones wipes, and ...