The Xbox CEO asks if fans want to change the console's name amidst a number of other branding changes enacted since she took ...

It's the year of GTA6. The game has an exclusive PlayStation marketing deal. Call of Duty is also not launching on PS4 this ...

Catch up with this week's Microsoft stories in the latest Microsoft Weekly news recap about leaked gamepads, leaked games, ...

Xbox seems to have rebranded…to "XBOX." You'd be forgiven for not noticing the difference, but yes, newly appointed CEO Asha ...

BIRMINGHAM, Ala. (WBRC) - Xbox is getting ready for one of its biggest events of the year without former CEO Phil Spencer for the first time in years. The Xbox Games Showcase will once again feature ...

Today, I’m not bringing you the big news, but I sure am bringing you the BIG news, because Asha Sharma, the CEO of XBOX (more ...

A few days ago, Asha Sharma, Xbox CEO, posted a seemingly innocent poll on X/Twitter: Should it be Xbox or XBOX? I say ...

The use of all caps for Xbox is a return to original form, though. Microsoft’s first Xbox logo for its console was all caps, ...

Earlier this week, Xbox CEO Asha Sharma put the following question to fans on social media: "Xbox" or "XBOX"? Out of the 19,176 votes cast, all caps XBOX was the clear winner with 64.8% of the total.

The first is a third edition model of the Xbox Elite gamepad and the second is one that seems built exclusively for Xbox ...

Microsoft is reportedly developing Project Saluki and Project Positron, two new Xbox initiatives focused on China and digital ...