On 25 May, the Holy See published Pope Leo XIV's first encyclical, Magnifica Humanitas, dedicated to the protection of the ...

Turra joins the agency, part of Publicis Groupe, from Aeffe, parent of Moschino, Alberta Ferretti and Pollini.

Most marketers already know brand-building works. The harder question, and the one a new report from WARC and four research ...

There is a persistent “say-do gap” in advertising: most marketers understand the theory of effectiveness, but find it ...

New Delhi: Marketers understand what makes advertising effective, but many are still struggling to put those principles into practice. A new report by WARC, The Multiplier Playbook, highlights eight ...

Global advertising growth is tracking higher this year than previously expected, now forecast to rise 10.4% to $1.32 trillion, but the updated outlook comes with a major caveat, according to new WARC ...

Four years in a row. That’s how long WPP has held the number one spot on WARC’s Creative 100, the annual ranking that serves as one of the ad industry’s most closely watched scorecards for creative ...

LIONS Advisory's Imaad Ahmed and WARC's Anna Hamill discuss the findings of WARC + Aletheia's latest research and why they matter with Colleen Howell, VP Research at Aletheia, and Chris Marchegiani, ...

WARC has upgraded its global advertising spend outlook for 2025-2027, saying the industry is now on course to close out 2025 with growth of 8.9%, to $1.9 trillion (all figures US) – 1.5% higher than ...

Billion Dollar Boy's Becky Owen and WARC's Alex Brownsell join Anna Hamill to discuss how marketers can get the most value from their investment, based on data from WARC's Marketer's Toolkit. Billion ...

NEW YORK, November 24, 2025--(BUSINESS WIRE)--Global Launch--The World Advertising Research Center (WARC) and Mutinex, the world’s leading marketing mix modeling (MMM) platform, today announced a ...

Optimism among marketers is falling due to economic volatility, with only 54% of industry professionals believing 2026 will be better than this year, according to WARC’s annual Marketer’s Toolkit ...