An unlikely pocket watch tie-up went viral, Kevin Hart dazzled with luxury watches at his Netflix roast, and Omega released a James Bond special.

Jaeger-LeCoultre debuted three dazzling new Reverso cocktail watches, two of which were first spotted on the wrists of Tyriq Withers and Finn Wolfhard at the Met Gala, along with a limited-edition ...

Celebrity jeweler Alex Moss saw the AP x Swatch “Royal Pop” frenzy and immediately locked in. The New York jeweler turned the ...

Welcome to another Sunday Morning Showdown! This week, we pit two Bioceramic hype monsters against each other. Daan defends the original Omega × Swatch Speedmaster MoonSwatch. Thomas counters with the ...

Paralives is finally here and adopting some tips and tricks from the get go will make your experience that much better.

The New York celebrity jeweler wasted no time elevating 2026's most polarizing and hyped horological drop from a $400 USD ...

Christelle Chau, a cybersecurity executive in the San Francisco Bay Area, is always on the lookout for white watches. “White ...

The ‘Royal Pop’ is here. This collaboration between luxury marque Audemars Piguet and Swatch—two iconic Swiss brands that follow completely different paths—has generated buzz, lines, and controversy ...

The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S.

In Paris, police deployed tear gas. In Milan, Italy, a fistfight erupted. In London, Singapore and New York, all-night queues snaked from the doors of Swatch stores — the latest examples of s ...