Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply ...

Building a clear, current view of what’s shaping the market is on ongoing process, requiring an intentional mix of tools, ...

Dua Lipa filed a $15 million lawsuit against Samsung, accusing the brand of using her image on TV packaging without consent ...

Before social media, Mother’s Day celebrations were mostly limited to family gatherings and local traditions. However, with ...

US businesses are continually challenged by evolving consumer trends that reshape buying habits and brand expectations.

Brands increasingly prioritize creators, but one-off collaborations still outweigh stable, long-term influencer partnerships ...

"Millennials versus Generation Z (Gen Z)" marketing posts are gaining traction on social media. Several brands and ...

Fast food can become a marker of personal identity and community. In fact, food fandom is big business, particularly on ...

SoftwareWorld has released its latest rankings of top AI-powered social media analytics tools, highlighting their ability to automate measurement and deliver predictive insights. The shift reflects a ...

The United States office of the Surgeon General, tasked with protecting the nation's health, recently published an advisory titled "Social Media and Youth Mental Health.(1) The Advisory describes ...

This edition of the Forbes CMO newsletter focuses on how Mars Lead Global CMO Gülen Bengi uses social engagement to build ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.