Founder and Director of K Factor Communications, explores why staying culturally relevant matters more than simply ...

Building a clear, current view of what’s shaping the market is on ongoing process, requiring an intentional mix of tools, ...

Dua Lipa filed a $15 million lawsuit against Samsung, accusing the brand of using her image on TV packaging without consent ...

Before social media, Mother’s Day celebrations were mostly limited to family gatherings and local traditions. However, with ...

US businesses are continually challenged by evolving consumer trends that reshape buying habits and brand expectations.

Brands increasingly prioritize creators, but one-off collaborations still outweigh stable, long-term influencer partnerships ...

"Millennials versus Generation Z (Gen Z)" marketing posts are gaining traction on social media. Several brands and ...

Fast food can become a marker of personal identity and community. In fact, food fandom is big business, particularly on ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of ...

Meltwater’s 2026 Mid-Year Release addresses this shift, transforming fragmented media, social, and AI signals into clear, actionable intelligence that teams can use to make faster, more confident ...

Alex Mona, a University of Iowa graduate student, has at least 10 rewards apps downloaded on her phone.  “I feel like if I ...