Building a clear, current view of what’s shaping the market is on ongoing process, requiring an intentional mix of tools, ...

Is it me, or has social media marketing become an exercise in shouting? Marketers often seem to chase trends simply because ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter containing many more emojis.

Tessa Lyons, Instagram’s vice president of product, told audiences at Scalable Summit that short-form videos may not “be ...

Summertime calls for a breezy, lightweight haircut. Discover what chop is right for you this season, according to a pro ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Summer is slowly making its appearance in the UK, and the start of a new season ...

Multi-location brands are facing a fundamental shift in how customers discover businesses. According to the Birdeye State of ...

Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums. That's according to a recent think piece from Red Website ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

Magon says AI-led execution is changing pricing conversations between brands and agencies, even as strategy, storytelling and ...