The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. It’s a lower-cost, high-volume ...

OpenAI's ad rollout is now generating data, which shows ChatGPT has become a hot spot for software ads.

Netflix (NFLX) upgraded to Strong Buy: scalable ad business boosts ARPU, engagement, and EPS. Read here for a detailed ...

For years, point-of-care advertising aimed at healthcare providers has operated on a simple premise: get your message in front of clinicians while they’re somewhere near a patient. A waiting room ...

Artificial intelligence is becoming more common in political campaigns. And it's already popping up in Ohio's 2026 election.

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

Serhii Shchelkov, ad tech expert, looks at why buyers should beware of paying a premium for the AI label, without getting ...

New York, USA, May 18th, 2026, FinanceWireFor much of the last decade, ad tech expanded by specialization. Every ...

As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

Programmatic advertising is the technology behind banner ads, sidebars, and pop-up videos you see on websites—the ones that seem to “follow you around” based on what you’ve been browsing. Unlike a ...