Step aside, NeeDohs. There’s a new squishy in town — that is, if you can find it. RMS USA, the toy maker behind the viral squishy bun mystery dumplings, is channeling its inner Willy Wonka, revealing ...

A study of university students and recent graduates has revealed that writing on physical paper can lead to more brain activity when remembering the information an hour later. Researchers say that the ...

Stores can’t keep them on the shelves. Shoppers are lining up outside, sprinting through aisles and emptying displays the moment new stock arrives. Some retailers have started capping how many a ...

A viral social media trend involving squishy toys is sending a growing number of children to hospital burn units, as parents, doctors and even the company behind the trend's viral toy sound the alarm.

Wolfe Research believes that the latest growth driver for Five Below comes in the form of a squishy toy dumpling. In a Tuesday note to clients, analyst Spencer Hanus reiterated his outperform rating ...

A dangerous social media trend of microwaving squishy toys has left one girl with "traumatising" burns, a parent has warned. Charlotte, 42, from Hartcliffe in Bristol, said her daughter Bella, 10, ...

A few weeks ago I noticed my social feeds were filled with people proclaiming their love for a very specific fidget toy called NeeDoh — with some saying they were simply a fun item to collect and ...

Related: Father designs and builds sensory playroom for son with ADHD NeeDoh, a squishy sensory toy, is the latest in a long line of similar popular items like putty and stress balls, currently ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A vigilant TikTokker is warning parents about the toxicity levels of a popular squishy toy. Concerned Canadian dad Jordan Collinet posted his shocking video after his daughter returned home with a ...

Squishy Dumpling Unboxing is increasingly gaining traction in the Roblox community. Released on March 28, 2026, it has gained over 10 million visits so far and has 17,000 active players. It features ...