Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

MATLAB is a leading environment for numerical computing, algorithm design, and data analysis used by engineers, researchers, and students worldwide. Prices matter because the total outlay depends on ...

1 College of Hydraulic and Civil Engineering, Xinjiang Agricultural University, Urumqi, Xinjiang, China 2 Xinjiang Key Laboratory of Water Engineering Safety and Water Disaster Prevention, Urumqi, ...

Abstract: This paper presents a comprehensive trajectory and flow optimization framework in multi-part, multi-location pick-and-place operations using Nonlinear Model Predictive Control (NLMPC). The ...

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. Not you. Your brand ...

Nearly a quarter (24%) of buy-side trading desks plan to implement internal AI technologies for trade execution in the next 12 months, with 15% already doing so, according to a new report from Crisil ...

This is the MATLAB code for the implementation of neural pupil engineering FPM (NePE-FPM), an optimization framework for FPM reconstruction for off-axis areas. NePE-FPM engineers the pupil function ...

Or maybe more than a sidekick, AI-focused AEO could be the next SEO. Why smart marketers are already doubling down on landing their content in LLM land. Strategic evolution. AEO isn't replacing SEO.

Social network X has changed its developer agreement to prevent third parties from using the platform’s content to train large language models. In an update on Wednesday, the company added a line ...