As third-party cookies lose their grip on digital marketing and privacy regulations tighten, marketers haven't lost data; ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Internal code leaks have confirmed the Xiaomi MIX 5 (codenamed “Hongkong”) is set for a 2026 launch. It’s expected to feature a perfected under-display camera, magnetic lenses, and the Snapdragon 8 ...

OpenAI and Anthropic continue to take swipes at each other. This week, during a podcast appearance, OpenAI CEO Sam Altman called out his competitor’s new cybersecurity model, noting that the company ...

University of Birmingham experts have created open-source computer software that helps scientists understand how fast-moving particles behave when they interact with electromagnetic waves in space.

At a time when marketers are under unprecedented pressure to prove a return on investment, marketing mix modeling (MMM) is experiencing a major resurgence. Using statistical models and aggregate data, ...

Every industry has its comeback stories. Vinyl records. Independent bookstores. Even the occasional fashion trend that returns decades after it disappeared. Marketing measurement has its own unlikely ...

We’re in the middle of two concurrent revolutions that will reshape how companies compete for customers. One is about how consumers search for information. The other, just getting started, is about ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, increasing market volatility and a fundamental shift in what we expect ...

Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.