Kellogg’s is introducing a new flavor to a well-established favorite. Frosted Flakes Chocolate Peanut will soon head to ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.

The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this ...

Toys in cereal boxes are making a comeback. To celebrate the June 19 release of "Toy Story 5," Kellogg's is releasing a limited number of cereal boxes with toys, spoons and trading cards inspired by ...

Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...

WASHINGTON — Kellogg’s is putting playable toys back inside cereal boxes for a limited time. Surprise cereal box toys used to be a routine offering, but faded away over time. This nostalgic return is ...

Kellogg's is bringing back toys in its cereal boxes for the first time in over a decade to celebrate Toy Story 5, including Frosted Flakes, Froot Loops, AppleJacks, and Corn Pops. This welcome ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Shrinkflation could soon cost the average family of four an additional $1,000 a year on groceries, according to a study by financial research organization InvestorsObserver. Currently, the practice, ...

Kellogg's is releasing a limited-edition Frosted Flakes cereal box sleeve featuring the maize and blue to celebrate the Michigan Wolverines and their 2026 NCAA men's basketball national championship.

Michigan is coming off its first national title since 1989, and the second one ever. The Wolverines had an incredible NCAA Tournament run in which fans saw dominance. Michigan took down UConn on ...