Add Yahoo as a preferred source to see more of our stories on Google. As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and ...

As a kid, finding a toy in your cereal was like striking gold. Plenty of us share memories of fixing our breakfast cereal and beaming with excitement as a fun little toy topples out of the box. It’s ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.

The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this ...

Nothing says nostalgia quite like digging through a cereal box and finding a treasured toy inside. Kellogg's is on a mission to bring that morning magic back. For the first time in over a decade, ...

WASHINGTON — Kellogg’s is putting playable toys back inside cereal boxes for a limited time. Surprise cereal box toys used to be a routine offering, but faded away over time. This nostalgic return is ...

This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates ...

Kellogg's is releasing a limited-edition Frosted Flakes cereal box sleeve featuring the maize and blue to celebrate the Michigan Wolverines and their 2026 NCAA men's basketball national championship.

Michigan is coming off its first national title since 1989, and the second one ever. The Wolverines had an incredible NCAA Tournament run in which fans saw dominance. Michigan took down UConn on ...

Retired Lt. Gen. Keith Kellogg asserted on Tuesday that deploying American ground troops may ultimately be required to seize Iran’s Kharg Island and secure the Strait of Hormuz, as the struggle for ...

One of the main attractions of the Super Bowl is the funny commercials. William Shatner, of Star Trek fame, is now 94 years old and starred in a hilarious Kellogg’s Raisin Bran commercial that has ...