Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for ...

YouTube taught a Japanese teen how to kick field goals. Now he’s in the NFL.

Kansei Matsuzawa, 27, became the first Japanese-born player ever signed by an NFL team when he agreed to a deal as an ...

YouTube’s Muscle-Flexing Upfront Pitch: We are TV Now

TV veteran-turned YouTuber Trevor Noah hosted the company's annual Brandcast upfront, where the platform unveiled a slate of ...

YouTube Upfront: Here’s What Happened At Lincoln Center With Trevor Noah, Zara Larsson, Alex Cooper, Kareem Rahma & Chappell Roan

YouTube, which has been increasingly competing with the likes of Disney and Netflix at the upfronts, went big with its ...

YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront

YouTube's Brandcast upfront featured a slate of new and returning shows from Trevor Noah, Alex Cooper, Kareem Rahma, Jesser, ...

YouTube Creators Are Working Outside Of The Old-School System To Become The New TV Stars

Next generation of YouTube creators like MrBeast, Kareem Rahma and Brittany Broski are working outside the system to become ...

YouTube Plays Matchmaker for Sponsors and Stars

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.
Investopedia

How Do People Make Money on YouTube?

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...