Gatorade was created in 1965 by Dr. James Robert Cade and his team of researchers as a means of remedying dehydrated football players at the University of Florida. The drink was actually ...

Add Yahoo as a preferred source to see more of our stories on Google. Varieties of Gatorade - Jenn Carnevale / Static Media We may receive a commission on purchases made from links. The abundance of ...

There’s a new star on the NBA scene. This star is not putting up epic numbers for a championship contender, or playing lockdown defense on one of the toughest assignments in the league. This star is ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Across the country, retailers and low-income Americans are facing complex new rules overhauling what millions of people can buy with food stamps. In Iowa, anti-hunger advocates recently sought to ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

PepsiCo is repositioning its Gatorade brand to target a broader consumer base, moving beyond its traditional focus on elite athletes to address what the company describes as widespread dehydration ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. PepsiCo, Gatorade’s parent company, said Thursday that the brand ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Today in History: May 31, South Fork Dam collapse kills more than ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Trump plans to appeal order allowing all importers that paid ...

PURCHASE, New York — Gatorade is undergoing a major brand overhaul as the sports drink giant looks to expand beyond athletes and position itself as a broader hydration and wellness company. The ...