Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Neurogene is looking to make the leap from a clinical biotech to a commercial biopharma with its lead gene therapy and has hired an industry veteran to take the reins. Christy Shafer becomes the ...

Across the country, retailers and low-income Americans are facing complex new rules overhauling what millions of people can buy with food stamps. In Iowa, anti-hunger advocates recently sought to ...

PepsiCo is repositioning its Gatorade brand to target a broader consumer base, moving beyond its traditional focus on elite athletes to address what the company describes as widespread dehydration ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Trump vents about judge who blocked the Kennedy Center renovation and ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Today in History: May 31, South Fork Dam collapse kills more than ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Trump plans to appeal order allowing all importers that paid ...

PURCHASE, New York — Gatorade is undergoing a major brand overhaul as the sports drink giant looks to expand beyond athletes and position itself as a broader hydration and wellness company. The ...

Athletics' Lawrence Butler, left, and Max Muncy dump Gatorade on Brent Rooker, right, after he hit a walk-off three-run home run during the tenth inning of a baseball game against the Houston Astros ...