In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Today in History: May 31, South Fork Dam collapse kills more than ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Trump plans to appeal order allowing all importers that paid ...

Athletics' Lawrence Butler, left, and Max Muncy dump Gatorade on Brent Rooker, right, after he hit a walk-off three-run home run during the tenth inning of a baseball game against the Houston Astros ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder, Robert Cade, invented 60 years ago: sports drinks. Gatorade will soon roll out a new brand identity ...

One of my biggest red flags is that I absolutely despise drinking plain water. And while I do subscribe to TikTok’s "three drink rule"—one drink for hydration, one for energy, and one for fun—I ...