Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

PepsiCo is repositioning its Gatorade brand to target a broader consumer base, moving beyond its traditional focus on elite athletes to address what the company describes as widespread dehydration ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Today in History: May 31, South Fork Dam collapse kills more than ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Trump plans to appeal order allowing all importers that paid ...

Athletics' Lawrence Butler, left, and Max Muncy dump Gatorade on Brent Rooker, right, after he hit a walk-off three-run home run during the tenth inning of a baseball game against the Houston Astros ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated packaging. The PepsiCo-owned brand announced the changes in a news release ...