Founded in 1936 during the height of the Great Depression, Geico has offered insurance products for more than eight decades. For its home insurance offerings, Geico acts as a broker. This means Geico ...

Geico may be on the hook for $10 million after allegedly mishandling a lawsuit against one of its insured. In a rare federal decision allowing pursuit of full default judgment as consequential damages ...

UConn Huskies guard Azzi Fudd is hitting a screen near you very soon. On Monday, GEICO announced a partnership with Fudd to support her journey in the upcoming NCAA Tournament and her ascension into ...

A Geico customer in the US is suing the popular insurer after it allegedly added two complete strangers to her car insurance policy without her consent, raising her premiums in the process. The ...

John was formerly staff writer at Buy Side. Edited By Written by Staff Deputy Editor, Buy Side Les Masterson is a staff Deputy Insurance Editor at Buy Side and has over 10 years of insurance ...

SOUTHFIELD, Mich. – GEICO is suing a Southfield-area woman, arguing it has no obligation to cover a crash because she did not list her non-driving 12-year-old daughter on her personal injury ...

SOUTHFIELD, Mich. – A Southfield-area woman is being sued by GEICO for not listing her 12-year-old daughter, who does not drive, on her personal injury protection form. According to the complaint, ...

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Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Daimler Truck Financial Services USA and Geico launched a Connected Insurance program using real-time telematics data to lower premiums for Freightliner and Western Star truck owners. The program, ...