The Rotterdam headquarters of the company which transported thousands of travellers across the world has been transformed ...

If you’ve missed rooting around in a cereal box for a toy, you’re in luck. WK Kellogg Co. said Thursday it’s including toys with some of its breakfast cereals for the first time in more than a decade.

The time-honored tradition of scouring a new cereal box in search of a prize is coming back to the breakfast table. WK Kellogg Co. is partnering with Disney ahead of the release of Toy Story 5 this ...

Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism. With Pixar’s Toy Story 5 fast approaching its theatrical ...

As Tony the Tiger says, "They'rrre Michigan!" Wait, what? First, the Michigan Wolverines claimed their first men's college basketball championship in 37 years. Now, they're on the cover of a cereal ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The Superbowl ad starts off with Shat declaring he’s “bringing fiber to the masses” before getting an ...

Cereal is one food that has woven itself into most of our everyday lives. It shows up in rushed weekday mornings, slow weekend breakfasts, late-night snacks and childhood memories. Its prevalence ...

WK Kellogg is promoting Raisin Bran with William Shatner during the big game as cereal sales decline. It’s also tapping the latest health and wellness trend. By Julie Creswell On Sunday, millions of ...

For a brief moment, it looked like William Shatner had been caught doing the one thing every driving instructor warns against: balancing a full bowl of cereal behind the wheel. The image raced around ...

Beam him up, Scotty — and pour him a bowl of cereal. The Star Trek icon recently went viral after getting snapped eating a bowl of cereal in his car while at a stoplight on Tuesday — both hands were ...

Kellogg’s unveiled a limited-edition SpongeBob SquarePants cereal inspired by SpongeBob’s fictional favorite, Kelpo The cereal is a golden, crispy puff of sweetened corn that offers a “cannon blast of ...