There’s something special about the FIFA World Cup that brings people together. During the last one, I still remember vividly ...

One month ahead of the 2026 World Cup, Adidas unveils Backyard Legends, a campaign with Timothée Chalamet, Messi, Beckham, ...

Adidas is one of the biggest brands in world soccer. From matchday jerseys to balls, tracksuits to boots and even shin pads and socks, the German brand produces almost everything players and fans ...

Lenovo, official technology partner of the 2026 Fifa World Cup, is showcasing its AI in a 30-second film directed by Owen Trevor Black through Rattling Stick.

Sarah Rudd, who once ran analytics for Arsenal, made her name applying the tenets of probability theory to movements on the ...

The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedine Zidane and David Beckham, is ...

With one month until the World Cup kicks off, Adidas makes an early play to dominate the world's biggest sporting event.

Lionel Messi, Lautaro Martinez and Julian Alvarez lead Argentina's preliminary 55-player roster for the 2026 World Cup, the ...

Football icon Lionel Messi has hailed rising Spanish talent Lamine Yamal as the "best" young player of new generation, while ...

German sportswear giant adidas has launched “Backyard Legends,” a new campaign ahead of the FIFA World Cup 2026, bringing together stars from football, music and film in a nostalgic celebration of ...

Argentina captain Lionel Messi believes Lamine Yamal is the standout talent of football’s new generation following the era ...

Adidas has dropped its trailer for the upcoming FIFA World Cup, which features many celebrities and athletes - including ...