A TikTok video of the mishap has over 2 million views ...

The FAA grounded Roman Atwood's helicopter due to an expired certificate revealed during an investigation spurred by a viral ...

Viral photos have helped define the 21st century. Some were powerful because they represented milestones or a movement.

People living along a road in Florida woke up to unsettling news Friday: a growing sinkhole forming just steps from their neighborhood. Convicted murderer back behind bars for deadly West Palm Beach ...

Learn how viral marketing spreads brand awareness fast. Explore real examples, benefits like low costs and high reach, and ...

Social media, a youthful world powered by the moving image, proved a natural home for their extraordinary abilities in dance ...

Sunday TODAY’s Willie Geist runs through the Highs and Lows of the week including Hungary’s health minister breaking into an encore performance after his viral dance, a high school hurdler tapping ...

A video of a squirrel chasing visitors around Thompson Park in Watertown, New York has gone viral, showing people being ...

Any marketer’s dream is to have a video go viral, but many don’t know what to do once the views, likes and comments start rolling in. Pulling from my experience as a social media expert and agency ...

With the rise of meme culture, TikTok and other social media platforms, it's no wonder that businesses are trying to figure out how to create content that will "go viral." But what does it actually ...