Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

The world’s best companies and campaigns for creativity, according to the WARC Creative 100.

Netflix’s ad revenue is forecast to more than double to $3bn in 2026 and exceed $8bn by 2030. It is on track to win a rapidly rising portion of CTV spend – from 3.7% in 2025 to 9.2% in 2027. The ...

Netflix’s ad tier has evolved to become a primary engine for platform growth, and the company is on track to win nearly 10% of global CTV ad spend in 2027 – an insight fromWARC Media’s new report ...

Global ad market set to grow 9.1% this year, a faster rate than the global economy and consumer spending. Experts say traditional planning approaches are no longer fit for purpose and must evolve to ...

Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

While AI’s merit, cost and implications are fiercely debated, by marketers and just about everyone else, many European CMOs are going back to basics – a recent McKinsey & Co report on the state of ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Reddit is positioning itself as a powerful advertising platform with significant growth potential, projected to reach $1.8 billion in ad revenue by 2025.