Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

UK advertising investment increased by 6.4% year-on-year in 2025 to reach £46.7 billion, with data showing £12.9bn was committed to media during last year’s Q4 festive season alone – these findings ...

The pivot to "accessible joy", the search for "frictionless intimacy" with AI, and the global rise of 'Eastfluence', are among the most significant trends influencing consumer decisions this year, ...

Live from Most Contagious 2024 in London, WARC's Anna Hamill talks to Creative Equals' Ali Hanan about the DEI backlash and The People's Kian Bakhtiari about Gen Z trends, while Contagious's Alex ...

L'Oréal's strong quarter is the latest evidence for an old idea: that economic hardship is good for affordable luxury. Here's what the lipstick effect actually means for marketers.

Contains the film creative 'Pablo' for Electricity Association by the agency GGK in the UK.