The professional social platform looks to its entry into the creator economy, with its audience ready for business-oriented ...

Experian will begin using AI chats an ads aimed at young people on Snapchat to offer financial education and guidance.

OpenAI is adding product feed tools that let ecommerce brands generate ChatGPT ads from catalogues, rather than build ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...

A study has shown that AI can make people make more rational decisions, compared to those made based purely on human ...

Yahoo is using Scout’s first ad campaign to position the AI search assistant around trust, source transparency, and everyday ...

Leverage the expertise of our award-winning editorial team to craft and deliver insightful content. Our tech editorial services help you shape the narrative, showcase your expertise to global ...

Reddit’s latest results show how AI ad tools, subreddit-based targeting, and community data are supporting its advertising ...

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to ...

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – ...

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will ...

In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where ...