Yahoo is using Scout’s first ad campaign to position the AI search assistant around trust, source transparency, and everyday ...

A study has shown that AI can make people make more rational decisions, compared to those made based purely on human ...

Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains ...

Reddit’s latest results show how AI ad tools, subreddit-based targeting, and community data are supporting its advertising ...

Leverage the expertise of our award-winning editorial team to craft and deliver insightful content. Our tech editorial services help you shape the narrative, showcase your expertise to global ...

Microsoft Advertising will pilot AI Max for Search in May, adding AI-assisted campaign tools across Bing and Copilot.

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to ...

In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where ...

Legal services is one of the most competitive verticals in search – and the firms pulling ahead aren’t just spending more on ads. They’re investing in intelligent, long-term SEO systems built ...

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – ...

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will ...

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt ...