The best original content doesn't begin with a creative spark, but instead with a deeper analysis of its target audience ...

The the traditional model for media companies is changing and at the centre of that shift is the Gen Z and millennial female ...

Video podcasts are a gateway to younger audiences, which is highly relevant for brands thinking about how to communicate with ...

Content Marketing - The latest updates on marketing & advertising ...

Marketers are working off the wrong assumption that the role of a ‘copywriter’ is just about execution, overlooking the ...

Cheaper, better, faster and stronger – these are the promises AI tools make to marketers, and they’re alluring ones. But the reality of the landscape today is that the real risk isn’t being outpaced.

A few weeks ago, I found myself trying to solve a very first-world problem. I needed a stylish espresso machine that could fit into a narrow kitchen nook, required minimal daily maintenance and stayed ...

For marketers managing distributed networks, the juggle between central control and local relevance is constant. The latest case study from Taguchi and VetXtend offers a clear example of how to ...

Organisations are rolling out AI like a red carpet, but many leaders are still waiting for the productivity lift they expected. Plenty of Australian organisations have rushed to embed AI into their ...

The content industry is obsessed with the ‘what’. Nobody is talking about the ‘how’. Everyone has an opinion on AI, always-on strategies and culturally responsive campaigns. But somewhere between the ...