This year's report, set against the many challenges B2B marketers are facing in 2024, taps the collective perspective of nearly 3,500 management-level professionals across seven geographic markets and ...

Little Black Book, Jennifer Treiber-Ruckenbrod discusses protecting brand identity under pressure and why strong marketing gives people something they genuinely want to be part of, as part of our ...

As part of the campaign, Deliveroo has run a ticket giveaway competition in the UK, giving away five pairs of tickets for games at the FIFA World Cup 2026 to fans who place an order on the app as ...

Phillyboy is a cowboy-style character who swaps the traditional horse for a cow, designed to bring the brand’s dairy heritage to life and highlight its versatility across a broader range of dishes.

From that idea came Recouver, a playful portmanteau inspired by a feeling many visitors already associate with the city. The campaign brings the concept to life through a series of films and creative ...

At the centre of the campaign is a :60 anthem spot launched across the UK and US that counts out a human life through the moments that shape it, both big and small: 76 summers, 6 best friends, 4 best ...

In playful Primark spirit, ‘The Get Away’ leans unapologetically into the cinematic world of the heist movie, bringing to life the idea that with Primark customers can get their hands on elevated ...

“We have this amazing data that tells us that people are just experiencing trend fatigue,” says Stephanie. “Everything is changing so fast. ”That’s an insight the team at Smirnoff and their agency ...

Three months after finalising the Interpublic Group (IPG) acquisition, Omnicom, now the world’s largest advertising holding company, has shared its first financial check-in. In it they revealed a 10.1 ...