The consumer funnel for young audiences looks different than the old-school reader funnel. For starters, they’re not ...

In INMA's latest report, “Unlocking Subscription Growth with Flexible Access,” Washington Post Global Head of Subscriptions ...

Recipients of the Africa Elevate 2026 Scholarship will receive virtual training through INMA on audience growth, digital ...

The hard truth news publishers need to accept is there is simply too much fact-driven content being published.

INMA’s World Congress of News Media in Berlin earlier this month offered lessons in trust, joy about journalism, the question ...

During the INMA Product & Tech Initiative Webinar on Wednesday, Justin Kosslyn, former Google product director and now head of GZERO Media, told INMA members that only two models are remain viable in ...

Social media platforms are increasingly being used as discovery tools for brands to build long-term relationships with key ...

U ntil a year or so ago, most media companies believed they understood their audience. We knew there were different groups ...

A Google feature called “Preferred Sources” lets users choose which news brands they want prioritised in Top Stories. News companies should ask readers to use it.

Today, there are just two business models that are successful for news media organisations. This week, the INMA Product & ...

How pay-per-article, day-pass, and week-pass models can help publishers expand paying audiences, reduce paywall friction, and ...

Sessions at the INMA World Congress in Berlin proved that, like the rest of the media industry, advertising is ...