Abbott has launched its ‘Strength to Live Your Dreams’ campaign in India, focusing on the role of nutrition and strength in supporting healthy ageing and active lifestyles. The campaign is led by a ...

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, its ...

WPP Media India agencies -- Wavemaker India, Mindshare India, and WPP OpenDoor India – dominated at the 2026 Festival of ...

Agencies and studios in India won five ADC Cubes and three Merits at the global Art Directors Club ADC 105th Annual Awards ...

This year’s Mother’s Day advertising moved beyond gratitude-led messaging into a more observational territory, using ...

Piramal Finance has rolled out a hyperlocal, digital-first campaign during the ongoing cricket season, using rising mobile and YouTube consumption to spotlight its network of 701 branches across India ...

Set to take place on 16 May at the Bangalore International Centre, Indian Scroll Festival will bring over 200 emerging creators and internet-native storytellers onto a theatre screen, showcasing short ...

PepsiCo India has unveiled Quaker’s largest brand refresh in India with a nutrition-focused campaign and updated consumer messaging.

While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards cr ...

New global CEO talks to Campaign about his plans to reboot the underperform ...

Attention may start the conversation, but trust is what closes it, particularly in high consideration categories, says Saurabh Jain, CMO, Th ...

Vishaal Shah, founder, Moe's Art, argues that Martin Sorrell's recent critique confuses a narrow, outdated interpretation ...