Every major shift in mobile, from the rise of performance marketing, the death of the IDFA, the explosion of subscription monetization, has played out in the hallways, sessions, and late-night ...

Next week, around 2,000 mobile marketers, founders, product leaders, and growth practitioners will descend on Las Vegas for the 2026 edition of MAU Vegas, one of the premier gatherings in the mobile ...

When creator-led ads outperform brand assets by 4x CTR, the question is no longer if you should use influencers, but how you scale them without losing ROI. From the explosion of TikTok Shop to the 60% ...

What if your onboarding took five times longer to complete — and that turned out to be exactly the right call? In this App Talks interview at Business of Apps London, Daphne Tideman, founder of Growth ...

In 2026, CRM is no longer just about push notifications—it’s about architecting an entire ecosystem of trust and predictive value. As customer expectations skyrocket, the brands that win are those ...

If you’re only tracking your competitors within the App Store, you’re looking at a map that is 50% blank. In 2026, AI is rewriting the rules of discovery, allowing challenger brands to capture market ...

Business of Apps is on a mission to connect and grow the app economy. Our event series has established itself as the leading app growth conference series in London, Berlin and NYC. Our media platform ...

The travel app market is one of the largest by sales in the app economy, with bookings, accommodation, airlines and mobility all a part of this sector. Total revenues surpassed $1 trillion recently, ...

AppsFlyer is a mobile attribution and marketing analytics platform that helps app developers and marketers measure and optimize their user acquisition funnel. The platform enables users to track and ...

Join Lucas Lovell (VP of Product, Paddle) and Hannah Parvaz (Founder, Aperture) for a high-intensity, practical teardown of live web-to-app funnels. No abstract theories—just real UX, real strategy, ...