To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

If you're looking to see what creative B2B marketing looks like in 2026, check out our awards blog which highlights two ...

Looking to upgrade your ABM approach? Check out our blog on account-based marketing featuring two award-winning case studies.

Each year, we produce our annual UK Agencies Benchmarking Report. This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...

B2B marketing is evolving fast. The Elevation Awards 2025 Winners Report captures the sharpest edge of that transformation. From AI-powered content engines to campaigns that blend empathy with ...

A major new report from the B2B Nations Institute argues that nearly half of UK output is B2B, and that Britain's long-term ...

Every year, when we host the awards, we are given a snapshot of where the industry is heading. And this analysis draws from a deep dive into all shortlisted entries from the 2025 B2B Marketing Awards.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

We all know how powerful content marketing and thought leadership are – after all, research shows that 70% of buyers prefer to learn about a product or service through an article over an advertisement ...

For years, communication and collaboration have been described as “soft skills.” Important, yes, but rarely seen as commercial drivers. That mindset no longer reflects reality. And at B2B Marketing, ...

Each year, the awards give us a clear view of where the industry is heading. So what lies ahead for B2B marketing – specifically for events? This analysis comes from analyzing standout entries across ...